Travel
Background
As a B2B or a B2C player, companies are looking for growth. Airline ticket, hotel room or a holiday package has almost become a commodity with price differentiation vanished long back. How do companies then grow and provide value to the customers?
With acquisition costs increasing with time, there needs to be crazy (yet practical) thoughts that can identify a gap and scale. We need to understand cultural nuances and traveller needs to be able to curate strategies for business growth.
Let us partner in your journey of growth and build a long lasting brand where customers love to engage, and employees love to contribute
Case Study
The Problem
CashFlow delay in payments
Bookings abandoned before 3D verification page
High MDR
Solution
Airline and Travel is considered HR industry with high MDR. This entails delay in settlement impacting cashflows. We worked with aggregators and switches to devise a solution which not only reduces the MDR significantly but also improves the cashflow by increasing the settlement frequency.
With much better rates and improved technology architecture, brand perception increased significantly. Abandon rate on the payment page reduced as well.
Related Insights
8/9/24
Trust analytics
Luxury and Premium organisations thrive on customer's trust. It takes years (or decades) to build trust, essential to build loyalty in customers.
In an ever commoditised era, sustainable and profitable businesses thrive on customers who trust them. These thoughts can be adopted by any business (more so services companies) and apply these on employees and customers. Measuring and maintaining high levels of trust is essential but complicated.