Ecommerce
Background
During the pandemic Retail has gone through a complete shift. Most brands realised the need of diversification, digital and omnichannel presence. While the concept is understood, the implementation comes with a myriad of challenges
Retail, Ecommerce, B2C, D2C, Q-Commerce have sprawned in the last decade with high penetration. Competition is intense and winning the customer is an uphill battle. Loyalty almost doesn't exist. How do companies then survive, and then grow the customer's mind share? The solution is deep inside the maze, and is unique for every ecosystem.
D2C companies bring quality products directly to consumers at the right price! They lack the experience and funding to build large distribution unlike larger conglomerates.
Consumers like to explore different brands, thanks to the startup ecosystem. This makes loyalty to a particular brand difficult. Purchading behaviour is changing and so is business dynamics in retail. Merely acquiring new consumers is not enough, brand building and retention is the key. But how?
Engage with us and discover unique golden star for you in the sky. We actually deliver the result and do not stop at the delivery of the solution.
Case Study
The Problem
D2C company revenue plateau
New users increasing but not revenues
Product works but perception is weak
Solution
We identified that the company was focussing on acquisition but had limited focus on retention. Presumably retention in D2C is minimum. Our approach was to build funnels that promotes the customer to do a second purchase. Since the product works, we combined education with content marketing. Over a time period funnels for 2nd and 3rd purchase matured with stable revenue growth, and customer growth month on month
Related Insights
8/9/24
Trust analytics
Luxury and Premium organisations thrive on customer's trust. It takes years (or decades) to build trust, essential to build loyalty in customers.
In an ever commoditised era, sustainable and profitable businesses thrive on customers who trust them. These thoughts can be adopted by any business (more so services companies) and apply these on employees and customers. Measuring and maintaining high levels of trust is essential but complicated.