Insights

Brand is the way of growth. Consumers are more likely to buy from companies whose brand is perceived by them vs a brand they dont know. Brand creation, Brand positioning and Brand repositioning is a journey which takes time and is rewarding for a very long term.

With competition at its peak and so much data available online, Brand building is increasingly difficult. A large part of Brand building happens digital, and a combination of offline and online is vital. This combination is unique to to every organization.

It is established that with digital lot more science, psycology and storytelling goes in building the brand. This helps in both acquisition marketing and retention marketing.